to establish present position firmly on customers’ mind.
① High Quality and Low Price: The concept of The Face Shop is naturalism. It tried to reduce packing fees and stages of distribution channel.
② Natural and Luxurious Atmosphere of Shop
- Design of the shop is based on plainly white color, besides, the source of products such as rose, lotus, green-tea, and etc are arranged everywhe
to reduce by controlling activities. Blue Nile can make a contract that promises stable supply of diamonds and fine jewelry, but it will be difficult.
(2) Online distribution
- Risk : Purchasers of diamonds and fine jewelry may not choose to shop online because online distribution channel has a lot of inconvenience itself. For example, consumers want to physically handle and examine products
Q1. Discuss the pros / cons of whether Citibank should launch the card product in Asia.
According to our research, here are the opportunities and threats we have identified.
Opportunities Threats
• Can acquire customers through new innovative channels. No need for bricks-and-mortar branches
• Overcome limitations imposed on the number of branches allowed
• Capitalize on
Care – \ 90,000 ~ 110,000
Special Face Care – \ 40,000 ~ 80,000
Basic Care – \ 30,000 ~ 110,000 (Depend on Parts)
- For Women :
- For Men : Man Organic Care Program –
- facial care - \ 75,000,
- White Care - \ 65,000,
- Pimple Care - \ 60,000
This is considered as relatively Premium Price
ii. Place
- They have at least approximately
What is Liberalization?
In general, liberalization (or liberalisation) refers to a relaxation of previous government restrictions.
What is Liberalization of Logistics?
Liberalization of Logistics refers to a relaxation of previous government restrictions in areas of logistics.
For instance, Air Service Liberalization, Maritime Transport Liberalization, Rail liberalization, Pipe libe
The North Face Korea: The Crisis and the Thereafter
Introduction
After he received the notification from FTC, Sung Ki Hak, the CEO of Goldwin Korea, is now concerned about not only the penalty from FTC, but about the negative image that will affect the brand, The North Face Korea. As the brand suffered from the consequences of the social issues related to the violence in schools and from
toface the challenges of poverty, illiteracy, corruption and inadequate public health. A nuclear weapons state and a regional power, it has the third-largest standing army in the world, and ranks tenth in military expenditure among nations.
-Politics-
India is the most populous democracy in the world. A parliamentary republic with a multi-party system, it has six recognised national parties
to gain more new customers and make turn current customers into LOYAL CUSTOMERS.
It will also bring satisfaction to the customers needs and delight them with distinctive value delivery system.
Target Market
○ Night Life
○ Leisure
○ Recreational
○ Beverage - With Food
○ Summer
2.1.1 Market Demographics
The profile for the typical Hite-Max customer consists of the following g
Recommendation
Based on our analysis about the problem which The Face Shop is facing, we think that The Face Shop needs two things to maintain its competitiveness; improving the communications with customers and forming a firm brand image. By doing these things, The Face Shop can appeal to its target customers so that it can be a true market leader.
First thing which The Face Shop should do is
from 10.9% to 16.1% in a year. In contrast, RIM, which has the second largest market share, faced a drop in market share from 20.9percent to 19.4percent.
Recently, Apple launched the iPad, which is a ‘table PC’. Basically it enlarged the iPod Touch, and strengthened the performance. This is a completely new product, and Apple seems to have positioned the product in the net book mark